DesignLab capstone: Bhuku reimagines book organization with a user-focused mobile app. Inspired to outshine platforms like Goodreads, I led UX/UI design, integrating OCR for easy book scanning and gamified tracking. Through research, user interviews, and iterative prototyping, I crafted an intuitive, vibrant experience that empowers readers to curate collections effortlessly.

Client Work: Frankly Living Photography is the premiere St. Louis Real Estate Photography company looking for a brand identity. I developed this brand from the ground up being mindful of the owner’s passions and the company’s mission. I created a style guide, marketing materials, and a landing page to help streamline the client experience.

DesignLab capstone/Client proposal: Redefining property management, I designed a responsive website for CMA, a community-focused company since 1982. Through user research, interviews, and iterative prototyping, I crafted an intuitive platform that empowers residents to pay fees, file work orders, and submit anonymous complaints seamlessly. With a trustworthy brand identity and streamlined navigation, the site enhances user trust and engagement, aligning with CMA’s commitment to quality and integrity.

I’ve had the pleasure of working with some of the greatest and smartest humans on this planet. At Edward Jones, I transformed complex financial experiences into user-centered solutions as Design Lead, driving a 40% boost in design velocity. Over two years, I led cross-functional teams to craft prototypes, service blueprints, and brand-aligned assets, cutting delivery cycles by 5 weeks. My strategic workshops empowered teams to align seamlessly, while my passion for clarity and creativity scaled design impact across enterprise ecosystems.